What drives us
Our Purpose
To build a community-led, character-driven platform that fosters social inclusion, youth development, and active ageing through collaborative creative engagement.
Our Vision
Singapore's First International Mascot Festival — a globally recognised celebration of connection, creativity, and the universal power of characters.
Our Mission
To connect The Mascot Club, the WoW Creative Community, and Community Partners through purposeful mascot activations that deliver measurable social impact.
Two bottom lines.
One movement.
The WoW Movement is a social enterprise committed to the double bottom line — building Singapore's mascot culture while creating measurable social impact for disadvantaged communities.
Through The Mascot Club, the WoW Creative Community, and our Community Partners, we create inclusive participation pathways for persons with disabilities, active seniors, and youth creatives.
Join the movement →
Three Pillars. One Platform.
The Mascot Club
For mascot-owning brands and organisations. Access community events, creative talent, and ESG opportunities.
WoW Creative Community
For creatives, students, active seniors, and beneficiaries. Build a real-world portfolio through mascot storytelling.
Community Partners
For social service agencies and community groups. Co-create impact through character-driven activations.
Our Community Partners
Working with Singapore's leading social service organisations.
