What is The Mascot Club?
The Mascot Club is the brand-facing pillar of The WoW Movement. It brings together organisations that own mascot characters and want to activate them in brand-safe, community-driven ways.
Members gain access to Singapore's only professional mascot owner network, opt-in event opportunities, creative talent, and a platform to fulfil ESG and CSR commitments through character-led storytelling.
Member Benefits
Brand-Safe Events
Opt-in community activations, mascot parades, and public events — all curated for brand safety.
Mascot Owner Network
Connect with Singapore's only professional network of mascot-owning brands, SMEs, MNCs, and organisations.
Creative Talent Access
Tap WoW Creative Community talent from NAFA, LaSalle, HCSA, and Special Olympics Singapore.
ESG / CSR Fulfilment
Achieve your social impact goals through character-led storytelling and community engagement.
Consistent Parade Presence
Regular mascot parades and activations across Singapore — your mascot stays visible and relevant.
Go Viral
Leverage the power of community to help your mascot character grow in reach and recognition.
How It Works
Apply
Submit your mascot profile and organisation details through our Join page.
Get Matched
We match you with the right events, creative talent, and community partners for your goals.
Activate
Participate in curated events, parades, and activations — your mascot does more.
