✨ Under WoW Creative Community

The Dawn Sentinel Initiative

A community-driven local IP development project — reimagining Singapore's iconic Merlion for a new generation.

Share Your Vision →Join WoW Creative Community
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1
Local IP in Development
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100+
Community Inputs Gathered
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50+
Design Concepts Received
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Government Partner Support
About the Initiative

Singapore's Merlion, reimagined by its people.

Dawn Sentinel is a local IP development project under the WoW Creative Community. We engage the community — from students and seniors to creatives and everyday Singaporeans — to share how they envision a futuristic and modern version of Singapore's iconic Merlion.

Through design submissions, community workshops, and open creative briefs, Dawn Sentinel collects these visions and shapes them into a collectively owned IP — a new Merlion character that reflects Singapore's people, values, and aspirations.

The result is more than a character — it is a living symbol co-created by the community it represents, with government partner support and a vision to become Singapore's next iconic mascot.

Dawn Sentinel Launch 2025
✨ Dawn Sentinel Launch 2025
Event Gallery

Moments from the Launch

See how Singapore's community came together to co-create the future Merlion.

Who We Hear From

The co-creation process is open to all Singaporeans.

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Students & Creatives

NAFA, LaSalle, ITE & Poly

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Active Seniors (55+)

Community Voices

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Everyday Singaporeans

Open Community Briefs

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Cultural Stakeholders

Government & Heritage Partners

As Featured In

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Popspoken
Dawn Sentinel: A Civic Icon Rooted in the Art of Mascot-Making
Read article →
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Catch.sg
Mascot Enterprise Singapore — NDP, Sharity & Mr Merlion
Read article →
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Shape Singapore's Next Icon

Have a vision for a futuristic, modern Merlion? We want to hear from you. Join the community co-creation process and help shape Singapore's next iconic character.

Share Your VisionJoin WoW Creative Community